Did you know that Andrew Carnegie, the big, steel, Scottish-American industrialist who likely made more money in steel than anyone else (adjusting for inflation, of course), didn’t know that much about steel?
It’s true, someone at the very pinnacle of his ‘niche’ didn’t have much knowledge about his niche. And here’s the thing – he was the first to admit it.
What he did that helped with his success, was hired the very best of the best men who knew way more about steel than he did. And he let them do their jobs while he made his fortune.
The most successful online entrepreneurs do pretty much the same thing. They don’t strive to be the best at everything. They know their strengths and weaknesses, and they’re not ashamed of who they are.
Carnegie’s strength was assembling and using a great team. Your strength is hopefully creating and selling your products and services.
You may not be the best copywriter in the world, the best SEO expert, or know the difference between AdWords and AdSense. Maybe you can’t even put up a WordPress blog.
There’s nothing wrong with that, because you can outsource those tasks to others to handle for you. That’s what successful entrepreneurs do.
Unsuccessful entrepreneurs on the other hand, strive to be THE BEST at all these things and more. They think they must master all of these skills, which are constantly changing, by the way.
Further, they think they have to project expert status, as well. Which means they don’t ask questions but, portray that they know everything.
Whilst successful entrepreneurs are curious and ask a lot of questions, some of which may be basic and might sound silly but, they don’t view them as such, neither do they worry about it.
They never stop learning. They’re always eager to discover new, more efficient ways to run their business more successfully, focus on managing their time, so they can serve their customers / clients and on making sales and profits.
They know marketing. They know how to get sales, because that is their focus. Everything else, they outsource.
Do you focus on these profit-generating activities?
If not, you may want to review how much time you invest in improving your SEO / copywriting / website building skills, etc.
It’s your ideas and creativity that will make you money, not your ability to make your website look great. Have someone else do that for you, while you focus on the important things that will assist in making your business as successful as you want it to be.
© Cherry-Ann Carew
Cherry-Ann Carew is an Online Business Coach, who supports emerging business owners simplify their start-up journey and helps existing businesses scale, so that they can earn uncapped income and live life on their terms.
PS. Are you an entrepreneur who accept yourself the way you are and play to your strengths? Or, do you do every task required to keep your business going? Do share in the comment box below.