Why You Should Promote New Offers To Your Clients/Customers First

Email marketing is one of the most effective marketing methods that is used by thousands of small, medium and even large businesses.

However, how you build your relationship with clients/customers, position yourself and your value proposition is fundamental to your email marketing success.

Providing consistent value and honest interaction with your community is what will make it ‘easy’ for you to extend offers via email that converts well.

In this 7-part article series, ‘Boost Your Income By Following Up With Your Customers,’ we’ll cover how to make improvements to your funnel to boost your income.

#4

In article [#1], we covered the value of a customer list, ‘Did you know that your customers make up your most valuable business asset?’

Article [#2], talked about, ‘How to create one-time-offers to instantly boost sales.’

Article [#3], explored, ‘How to make backend sales on autopilot.’

This fourth article in the 7-part series will focus on, ‘Why you should promote new offers to your clients/customers first.’

Your customer list is an asset. They are your loyal fans whose trust you’ve earned, so value, respect and appreciate them. Loyalty goes both ways. We’ve covered this, but it bears repeating.

A great way to show appreciation to your customers is when you’re launching a new product/service. Promote it to them first.

In fact, it’s good to keep your existing customers in mind when you’re thinking about creating a new product. So, ask them what else they need. How can you help them move towards the next step of their journey, toward their end goal?

By asking, you’ll not only please and make them feel included in the process, you’ll create products/services that will sell.

But, that’s not the only big benefit, though it’s nice to feel confident about your new offer before you even start promoting it, there’re two other great reasons for starting with your customers.

First, let them know how special they are to you, and one way (outside of sharing valuable resources) is to promote new offers to them. Give them a special early bird deal or, and, a bonus.

Your relationship with your loyal customer base is important. It cannot be stressed enough. So, take every opportunity to make them feel valued. Each product launch is a perfect opportunity to do just that. It helps you deepen that relationship and continue to grow goodwill with them.

They, in return, will reward you with amazing testimonials and priceless word-of-mouth advertising by talking about you and recommending your products to their circle of influence. They’ll share the results they’re getting, share your social media posts, post a link to your latest video or blog post on Facebook, etc.

In short, they’ll become an important part of your overall business growth. So, make a point to always launch a new product exclusively to them, first.

The second is that it gives you a chance to work out your sales process and test your copy with a group of people who like you and won’t see you as unprofessional if they encounter any bugs, e.g. the link to download the product routes them to an error page.

You can smooth out any kinks and focus on split testing and optimizing your sales copy, so you know it will convert well before you start investing in traffic, or, approach affiliates, if you use them.

Being able to show conversion rates is a huge plus when you invite others to promote your new product, and it also helps you to determine costs for advertising. By the way, ensure you have good tracking in place. Knowing your numbers matter.

I’d love to hear how you show your customers/clients how you appreciate them. Do leave a comment and let me know.

© Cherry-Ann Carew

Cherry-Ann Carew is an Online Business Strategist & Amazon multi-bestselling author. She supports emerging business owners simplify their start-up journey, by customizing a business framework that aligns with their vision and goals, so that they can earn uncapped income and live life on their terms.