Profiling your customers is an important method of gathering information to help you better serve them. You’ll not only be able to create targeted marketing materials, but you’ll be able to create better products and services, as well as improve offerings you currently have.
Nothing can improve sales more than enhancing your client/customers’ experiences. If you practice client/customer profiling correctly, they will think you’re reading their mind. Things you need to know about them, include, though not limited to the following:
– Family situation
– Gender
– Income level
– Education
– Occupation
– Shopping behavior
– Purchasing habits
Gleaning this information, as already mentioned, will help you serve your clients/customer better and fortunately, there are many tools to help you.
Batchbook is Customer Relationship Management (CRM) system geared toward small businesses, providing tools that helps them organize their business around people to make each interaction more meaningful. Since it’s cloud based, you and, or, your team can work from any location using multiple devices, once there’s Internet connection. Learn more about Batchbook here.
Insightly.com is also a customer relationship management (CRM) cloud-based software that offers a lot of information and helps with building relationships. Insightly focuses on building relationships so that you can better profile your current customers, as well as gather information that will help you market to potential customers. More about Insightly here.
Turn.com helps you gain a complete depiction of customers. Measure, compare and study a large amount of data including consumer preferences, demographics, behavior and more. As you gain valuable insights into your customers you’ll be able to retain more, thus saving on marketing dollars. Check them out here.
Help Scout, another easy-to-use and cloud-based customer support software helps you get better insights into your customers’ behavior. Help Scout allows you to collaborate, build relationships and form opinions about your customers. Learn more here.
SurveyMonkey’s survey software is useful for collecting material from your current customers that will help you to identify valuable information, so that you can provide solutions and create better marketing material for prospects. Go here for more information.
Since a current customer is worth (according to the White House Office of Consumer Affairs), up to ten times as much as their first purchase, it will benefit you to collect as much information as you can about your customers. The collection and analyzing of this information will be worth it.
Getting to know your customers better through customer profiling, will enable you to serve current customers at a higher level, as well as target new customers. Customer profiling provides a competitive advantage that cannot be gained any other way.
© Cherry-Ann Carew
Cherry-Ann Carew is an Online Business Strategist & Amazon multi-bestselling author. She supports emerging business owners simplify their start-up journey, by customizing a business framework that aligns with their vision and goals, so that they can earn uncapped income and live life on their terms.
Photo courtesy of Joanna Nix on Unsplash