There are so many factors that make up a successful business. Integrity, reliability, consistency, honesty…these are just a few of the traits that successful business owners must present on a daily basis. So how does your client or customer follow-up factor in to these individually, and as a whole?
The importance of follow-up in your business can’t be overstated. It’s the one action you can take that will undeniably show your client or customer that you care about them, and not just their wallet. And this goes a long way towards making them feel comfortable, not only buying from you, but feeling secure in referring you to others that may be interested in your products or services.
Your business integrity relies on your follow-up to show your customers that, as a business entity, you practice what you preach. You will not leave them undecided, questioning, or wondering. You will be there to answer questions and address concerns, and you’ll never leave them hanging wanting answers.
Consistent follow up represents stability to your clients. It assures them that they always know what to expect from you and your business. When you practice consistent follow-up, your customers learn to trust you and your business and that results in more sales and a stronger bottom line. Nobody likes surprises, especially when dealing with a business, so consistency and reliability are the keys to trust. And trust is the key to sales.
Being willing and able to effectively address your client’s concerns by following up with them also positively proves to them that you are an authority in your market. By being that authority – knowing your niche and willing to share that information – proves to your clients and customer that they can implicitly trust you.
It goes without saying that consistent and reliable follow-up skills are an absolute necessity for any entrepreneur or business owner. If you are lacking in this skill, it’s something you’ll need to work on, or your business is likely to be short-lived.
The good news is that it’s a skill that can be learned, honed, and perfected. Your business will benefit greatly, and you’ll feel the satisfaction of doing something that feels great, personally, and business-wise. Your self-esteem and confidence as an entrepreneur will grow as you experience the satisfaction of serving your customers, the way they deserve to be served.
That said, I’m chuffed that you chose to visit cherryanncarew.com’s site, and I hope you find the information and resources beneficial.
And my question to you is, do you have a question that’s bugging you? Something that’s aggravating you? Even if it’s something along the lines of…
- You feel you should be further along in your business, but you’re stagnant.
- You sense that more information isn’t what you need right now, but a step-by-step plan or a concrete answer.
- Or, you know you need to change something, but you’re not sure what it is, or, what to do differently.
- Or, anything else.
Feel free to ask me anything. I can either help you, or if I can’t, I can share a resource, or, resources to help you.
Alternatively, you can book a 20-minute ‘simplify’ strategy call with me to evaluate where you are. There’s a quote that’s been attributed to many people that says:
“If you do what you’ve always done, you’ll get what you’ve always got.”
Let’s change that.
© Cherry-Ann Carew
Cherry-Ann Carew is an Online Business Strategist & Amazon multi-bestselling author. She supports emerging business owners simplify their start-up journey, by customizing a business framework that aligns with their vision and goals, so that they can earn uncapped income and live life on their terms.
Totally agree that follow up is key to actually establishing a loyal base of clients and customers. it really does show them that you actually care about them, which can go a long way to making a business stand out these days 🙂
Cheers, Megan. We’re pulled in so many directions, I think many business owners overlook this aspect.
Time and money are a difficult balancing act. It you do not have time to follow up, remember that you cannot afford not to.
Well said, Dough:)