How One-Time-offers Can Instantly Boost Your Sales

Email marketing is one of the most effective marketing methods that is used by thousands of small, medium and even large businesses.

However, how you build your relationship with clients/customers, position yourself and your value proposition is fundamental to your email marketing success.

Providing consistent value and honest interaction with your community is what will make it ‘easy’ for you to extend offers via email that converts well.

In this 7-part article series, ‘Boost Your Income By Following Up With Your Customers,’ we’ll cover how to make improvements to your funnel to boost your income.

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In the first blog post article [#1], we talked about the value of a customer list, ‘Did you know that your customers make up your most valuable business asset?’

This article will cover a simple, but, powerful strategy, ‘How one-time-offers can instantly boost your sales.’

To grow your bottom line, you have a few options, 3 of which are to cut expenses, get more customers, or increase how much money each customer spends with you.

Getting customers to spend more money with you is what the remainder of this article series will focus on.

The challenging part of making money online is to get people to buy your product; once they have however, they’re more likely to buy again.

One of the best times to get people to buy from you again is immediately after they’ve made a purchase. That’s where one time offers or, OTOs come in.

The idea is to present your customer with an enticing complementary product as soon as they’ve finish buying. This could be a bigger version of the product sold. For instance, if you sold a course on Facebook Ads on the initial sale, offer done-for-you service at a great price. it must be related, or an extension of the initial offer, and which helps them to make better use of what they initially bought.

The best place to start adding OTOs to your funnel is with your best-selling products/service — what’s making you consistent sales. Or maybe there’s something you’re thinking of launching in the next few weeks that could benefit from an upsell offer. It doesn’t matter if it’s a lower priced product. The volume of sales is more important than your actual profit on the initial offer, since customers won’t see the OTO unless they buy the first product.

There are two reasons why one time offers work well. The first is because people are already in a shopping mindset and comfortable buying from you. After all, they just bought one of your products.

The second reason is not wanting to miss out on a good deal; one that could perhaps save hours of their time and help them to be more efficient. The point of a “One Time Offer” is that it’s only available “at that moment, at that price”. Once they leave the sales page, the opportunity to take up the offer is gone.

Can you create a One-Time-Offer that compliment your best-selling product(s) to increase your bottom line?

© Cherry-Ann Carew

Cherry-Ann Carew is an Online Business Strategist & Amazon multi-bestselling author. She supports emerging business owners simplify their start-up journey, by customizing a business framework that aligns with their vision and goals, so that they can earn uncapped income and live life on their terms.