Profiling your customers is an important method of gathering information to help you better serve them. You’ll not only be able to create more targeted marketing materials, but you will also be able to create better products and services as well as improve the offerings you currently have.
Nothing can improve sales more than enhancing your current customers’ experiences with your company. If you practice customer profiling correctly they will think you are reading their mind, but they will not feel exploited. Things you need to know about your customer include:
– Family situation
– Income level
– Cultural background
– Purchasing habits
– Shopping behavior
Gleaning this information, as already mentioned, is important and will help you serve your clients better. Fortunately, there are many tools you can use to help you get to know your customers.
Batchbook is geared toward small businesses that want to know their clients and customers more, Batchbook helps keep all the information organized so that you don’t have to rely on memory. Since it’s cloud based, your team can work with Batchbook from any location using multiple devices once there’s Internet connection. http://www.batchbook.com/
Insightly.com is also a customer relationship management (CRM) cloud-based software that offers a lot of information and helps with building relationships. Insightly focuses on building relationships so that you can better profile your current customers, as well as gather information that will help you market to potential customers. http://www.insightly.com/
Turn.com helps you gain a complete depiction of customers, measure, compare, and study a large amount of data including consumer preferences, demographics, behavior and more. As you gain valuable insights into your customers you’ll be able to retain more, thus saving on marketing dollars. http://www.turn.com/
Help Scout, another easy-to-use and cloud-based customer support software helps you get better insights into your customers’ behavior. Help Scout helps you collaborate, build relationships and form opinions about your customers. http://www.helpscout.net/
SurveyMonkey’s survey software is useful for collecting material from your current customers that will help you to identify valuable information, so that you can provide solutions to your clients and create better marketing material for prospects. http://www.surveymonkey.com/
Since a current customer is worth, according to the White House Office of Consumer Affairs, up to ten times as much as their first purchase, it will benefit you to collect as much information as you can about your customers. The collection and analyzing of this information will be worth it.
Getting to know your customers better through customer profiling, will enable you to serve current customers at a higher level, as well as target new customers. Customer profiling provides a competitive advantage that cannot be gained in any other way.
© Cherry-Ann Carew
Cherry-Ann Carew, Internet Marketer, Coach, and Award Finalist & Multi-bestselling Author of fiction and non-fiction, helps business owners and solo/entrepreneurs scale their income revenue via recommended products, services, on and off-line events, training and workshops. Learn more at www.cherryanncarew.com
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