Many email marketing software likely offer some tremendous features regarding analytics. Sometimes, however, you need to drill down deeper, or get information that is not natively available with your particular service and it’s necessary to use an alternative source to get the data that you need.
Here are 8 alternatives that you can use.
- Litmus – This service lets you test and track your emails. You can preview emails, check spam filtering, run page tests, transactional testing and more with Litmus. For instance, do you want to see how your email looks across multiple email clients and devices? Or do you want to know how your email look to customers who turn their images off? You can with Litmus. Litmus can ensure that the email design you choose works well for many different settings and devices. Check them out here: http://litmus.com/
- Mailjet – Using a very adaptable and intuitive interface, you can track email delivery and activity across devices. Did your email list subscriber open the email, click on a link, unsubscribe, or report your email as spam? If you want to know this type of information, then Mailjet is for you. What’s more, you can switch back and forth between the free and paid version so you only pay for what you need. More about this service here: https://www.mailjet.com/
- Google Analytics – There are a few apps you can use to get more information about your email marketing data. Two of them are Sign-Up.to, an automatic Google Analytics email tracking tool and dotMailer, a one-click Google Analytics tracking code tool. Learning Google Analytics URL builder will help, too. These tools give you additional functionality to monitor and track your email marketing campaigns and especially Google Ads. Here the links:
Sign-Up.to – http://www.signupto.com/
dotMailer – http://www.dotmailer.com/
Google Analytics – https://www.google.com/analytics/apps/results?q=email%20marketing%20software
Google Analytics URL builder – https://support.google.com/analytics/answer/1033867?rd=2
- HubSpot – Aside from all the other website analytics that HubSpot offers, they also offer some really awesome email marketing analytics that are set up in a way that’s easy to decipher and understand. You can move the data around and view it in any order, or by any criteria. You’ll be able to get a better understanding of consumer engagement than other formats, including a thorough analysis of your calls to action. HubSpot – http://www.hubspot.com/products/analytics
- ReturnPath – Want to know how your email marketing is doing compared to your closest competitor? You can use this free tool to do so. Simply put your information in, as well as theirs, and you’ll be able to benchmark your email against your competitors. When you enter your information you’ll choose what you want to improve and you’ll get suggestions, too. This works best if you use your own domain name for sending out information and if you send out a lot of emails. http://benchmark.returnpath.com/
- SpiderTrainers – If you would like to outsource all your email marketing analytics and data collection to another company, you can. SpiderTrainers will do it for you, but you can likely find other companies that offers the same service, too. SpiderTrainers – http://www.spidertrainers.com/analytics/
- AWeber – This is an email marketing solution, but they offer different useful in-house analytics. You have the ability to find out who opened your messages, who did not, which links were clicked and by whom, how much revenue a particular email message generated, the unsubscribe rate of a particular email message, and a lot more. AWeber – http://www.aweber.com/email-analytics.htm
- GetResponse – This is another email marketing platform, but with some really good analytics included that other platforms do not have. GetResponse allows you to study a lot of different metrics which are the same metrics that AWeber offers with some additional and more intuitive report structures. GetResponse also offers easy and simple landing page creation that is not really part of analytics per se, but which does make it rather simple to use in conjunction with your marketing. http://www.getresponse.com/features/email-analytics.html
The important thing to remember when gathering analytics from your email campaigns is to know in advance what information you want to know, how you’ll gather the email, and then what you’ll do with it when the results come in.
© Cherry-Ann Carew
Cherry-Ann Carew, Internet Marketer, Coach, and Award Finalist & Multi-bestselling Author of fiction and non-fiction, helps business owners and solo/entrepreneurs scale their income revenue via recommended products, services, on and off-line events, training and workshops. Learn more at www.cherryanncarew.com